受Furniture Today美国编辑部邀请，《今日家具》中文版团队对疫情之下的国内家居业进行了简单介绍，并在2月24-28日的美国版今日家具期刊上发布，现将英文及中文版各整理如下（英文版有所删减）：
以下是英文原版：
FT China exclusive：
How China’s furniture industry is coping with coronavirus
Today, people all over the world are watching the war of no flame between China and the coronavirus, especially the United States, who has close trade ties with China on the other side of the Atlantic.
So, how does this epidemic affect the furniture industry in China? What measures have been taken to save the industry? Furniture Today of China has provided ongoing coverage of the situation in the past 2 months. Let’s take a look at what has happened and what’s happening.
As China is going through a period of economic transition, the impact of this epidemic may be more far-reaching than the SARS outbreak in 2003. There will be a hard time for the furniture industry.
However, compared with the irrecoverable losses of the catering, tourism, entertainment, and other industries, the impact on the furniture industry seems not too bad since the demand of furniture consumption will not disappear but delay. There is still hope for the recovery of the industry.
In fact, some part of factories and furniture stores have resumed business since February 13th, and the resumption time of the whole industry is expected to be at the end of February or the beginning of March.
Prior to this, many efficient and timely self-rescue measures have been taken by companies and the government. In addition, the positive impact of the epidemic on the industry is also emerging. It may even become a major boost to the transformation of the industry.
1 Consumption，
exports and exhibitions stagnated,
Industry order suffered from
the short-term damage
The direct impact is the stagnation of consumption. As home stores are banned from business, a small peak of household decoration consumption disappeared after the Spring Festival this year. However, dealers who have already suffered a very tight cash flow still have to pay rent, employees' wages and other expenses.
"We have six stores in Guangzhou. The monthly rent is more than millions of yuan, not to mention employee wages. If the situation cannot take a favorable turn, we will soon face bankruptcy. " One dealer told Furniture Today of China.
At the same time, thousands of home stores cannot open, and too many factories are still unable to start production. Upstream material manufacturers have no business. Everyone in the home industry chain is under huge pressure. Some middle or small enterprises almost go bankrupt. A crisis is underway.
What's more, all furniture import and export traders and companies are facing the dilemma of lacking supply and export controal. "One of our foreign customers needs a spare part of equipment, but we cannot do anything right now. Factories haven't open yet." Mr. Wang, an exporter representative told Furniture Today.
The epidemic has also caused the postponement of furniture exhibitions. So far, the most influential exhibitions in March have all been adjourned, especially in ShenZhen, Guangzhou, Shanghai, and Dongguan.
The usual pace of procurement, recruiting distributors, and the launch of new product was disrupted.
In the short term, the challenges faced by the furniture industry are enormous, which will affect the profits of the industry in the first half of the year. At present, the Chinese government is making every effort to control the epidemic, which has achieved phased results, and the confidence of the industry is gradually increasing.
2 Self-saving begun,
Supporting policies keep going
Dealers are the capillaries of the furniture industry, and only when the capillaries operate well, the whole industry can run smoothing. Recently, the industry has set off a wave of self-rescue to help dealers, giving the supporting policies from manufacturers, home stores and other roles.
1. Home factory: provide cash, price reduction or logistics support
Since February 1st, nearly 100 furniture manufacturers issued supporting policies for the dealers. The followings are several main categories:
(a). Pay the salary of shopping guides for the dealers (up to 1 month).For example, upholstered furniture giants XI LIN MEN(SLEEMON), Golden Home, HUA SHENG HOME, KINETIC, etc.
(b). Pay the logistics expenses for dealers.For example, KUKA has promised to bear the trunk logistics costs for dealers throughout the year, AIRLAND promised subsidizes trunk logistics costs for dealers, and so on.
(c).Discounts on the ex-factory price.Such as KINKOIL, KINGSDOWN, QUMEI HOME, ZUO YOU HOME, RED APPLE and so on.
2. Home stores and software company:
rent-free, preferential loan and price reduction
Store rent is the most concerned issue for dealers. The country's largest home circulation company, Red Star Macalline, became the first one who promised to waive one month's rent, and have worked with banks to provide 4 billion yuan in loans for dealers.
Easy Home, another home circulation giant, worked with bank to offered 1.5 billion yuan in loans for dealers. YUE XING offers a half-rent policy for three months, free working lunch for a month, and has bought insurance for more than 30, 000 clerks.
Software service provider 3VIJIA exempts 90-day software service charge for old customers, and 180-day software service free charge for the renewal of old customers. Through the marketing tool of mini program "Home Stroll ", dealers can quickly open an online shop in 10 minutes on mobile phones.
3. Dealers: actively organize online sales and training
Although stores cannot open in the short term, there’s still many things dealers can do. Many of them have organized shopping guides to work from home.
On the one hand, guides can maintain old customers and develop new customers by online tools such as WeChat. In fact, many dealers achieved good sale performance during the epidemic. On the other hand, shopping guides can carry out learning and training during this period.
Meanwhile, all members of the furniture industry have been unprecedentedly united together to fight against the epidemic. The vast majority of furniture practitioners believe that although the difficulties still exist, as long as they can get through the most difficult two months, everything will be all right.
Transformation accelerated; New opportunities emerged
A loss may turn out to be a gain.
Coronavirus has brought huge losses to the whole industry, but it has also brought unexpected new market opportunities.
First of all, the impact of the epidemic makes all enterprises pay attention to cash flow, also the anti-risk capacity building, as well as the systematic ability of the organization.
Donglai Li , president of KUKA said, "the different awareness, ability and regulations of risk control of each company will determine whether they can jump out of this crisis and go further. No matter whether we can overcome the crisis soon, this epidemic will certainly improve the risk alert and management of most enterprises. "
Second, the epidemic has greatly accelerated the "online transformation" of the entire industry.
In the past, many furniture factories did not pay much attention to digital marketing and online sales. Driven by this epidemic, many companies and dealers have begun to try live broadcast, short videos such as Tik Tok, Kwai, and online training.
Yong Li, manager and founder of digital marketing service provider THINKING INTERACTIVE, observed this trend several years ago. “It’s not only a ‘demand’, but also an irresistible trend. From the construction of digital system to empowering every dealer and shopping guide, it’s an important project that any enterprise with long-term development plan must start.”
Based on these reactions, we can say that the epidemic has directly pushed forward the online transformation of the industry for at least two years.
3 New consumption hotspots arise
The outbreak of the epidemic makes people pay more attention to home life, the need for comfortable and convenient home products become much stronger, and more attention is paid to household environmental protection, especially anti-virus and other functional products.
In the short future, smart home and home office business will provide great market opportunities.
Finally, the impact of the epidemic on China furniture industry will last for some time, since the industry is facing multiple tests of the trade war, the environmental protection pressure, and the channel fragmentation in the past two years. It will take great efforts to overcome this difficulty.
However, we also see a lot of positive energy in the industry, and the opportunities that have been contained in the crisis. Chinese government has published a number of policies to encourage small and medium-sized enterprises, reduce their social security and taxes, and organize resumption of production and work.
以下是中文翻译：
今天，全世界都在关注中国与新冠状病毒之间这场没有硝烟的战争，尤其是大西洋彼岸和中国有着密切贸易往来的美国。那么，这场病毒对中国家具业带来了哪些影响？行业采取了哪些应对措施？来看《今日家具》中文版团队对此的观察和总结。
由于中国正处于经济的转型期，相比于2003年SARS病毒的爆发，此次疫情的影响将更为深远。家具业也将迎来一个艰难的时期。
不过，相比于餐饮、旅游、娱乐等行业所遭受的不可恢复的损失，家居业或许并没有那么糟糕，因为家居消费的需求并不会消失而是延缓，因此行业的复苏希望更大。
从2月13日开始，陆续有部分生产企业和流通商场恢复生产和营业，全行业的复工时间有望会在2月底3月初。在此之前，行业内部开始了一轮非常高效、及时的自救行动，下文将予以详细介绍。此外，疫情对行业的积极影响也正在显现，甚至可能会成为行业转型的一大助力。
1 消费停滞、出口受损、展会延期，
行业秩序短期受创
疫情对行业最直接影响的就是消费的停滞。由于家居门店被禁止营业，原本每年春节后的一轮家装消费小高峰消失。经销商们既要负担租金、员工工资，还有其他一些固定支出，现金流十分紧张。
“我们在广州市有6家门店，每个月的租金费用就高达上百万，还有员工的工资。如果情况再不改善，我们很快就会面临破产。”一位经销商对今日家具表示。
同样的是，家居卖场无法开业，工厂无法开工，上游材料商没有生意，家居产业链上的每一环都在经受着严峻的考验。
而经营家居进出口贸易的企业，更面临着缺少货源以及出口管制的困境。“我们的一个国外客户需要一个设备的配件，但我们在国内无法找到货源，工厂尚未开工。”一位家居出口从业者这样说道。
疫情的发展也让家居展会相继延期。目前为止，3月份的行业展会已经全部延期，整个行业的采购、招商、新品推出等节奏被打乱。
短期来看，家居业所遭遇的挑战是非常巨大的，由此会影响整个上半年的行业利润。目前中国政府正全力控制疫情，并取得了阶段性的成果，行业的信心正在逐步回归。
2 行业积极自救，上下游协力共渡难关
经销商是家居行业的毛细血管，只有毛细血管顺畅了，整个行业的运行才能通畅起来。最近一段时间，整个行业掀起了一轮“自救”的浪潮，其中尤其关键的是厂家、卖场等各方力量对经销商的帮扶政策。
1、家居工厂：提供现金、降价或物流等支持
从2月1日开始，家居业近百家厂商相继发布对经销商的帮助政策。其中主要有几类：
（a.）为经销商承担部分门店导购的工资（最长达1个月）。例如，软体家居巨头喜临门、金牌橱柜、华生集团、康耐登家居，等等。
(b.)承担经销商物流费用。例如，顾家家居承诺为经销商承担全年干线物流费用，雅兰集团为经销商补贴全年干线物流费用等等。
(c.)产品出厂价格的折扣降价或补贴。如金可儿、金斯当、曲美家居、左右家私、红苹果等等。
2、家居卖场、软件服务商：提供免租、贷款等支持
门店租金是经销商最为关心的问题。目前，全国最大的家居流通企业红星美凯龙承诺为经销商免除一个月租金，并联手银行提供40亿元贷款。居然之家联手银行提供15亿元贷款，月星家居提供三个月租金减半，一个月免费工作午餐，为约3万余人购买保险。
软件服务商也积极行动起来。三维家为老客户免除90天软件服务费，老客户续费免180天天软件服务费。通过小程序“逛逛美家”，经销商们可以通过手机在10分钟以内快速建立“掌上商铺”，助力线上营销。
3、经销商：积极进行员工培训和在线销售
虽然家居店短期内无法开业，却阻挡不了经销商们的主动行动。目前，许多经销商们已经动员导购在家远程上班，一方面可以主动维护老客户、开发新客户，事实上有不少经销商在疫情期间依然获得了不错的销售业绩；另一方面，门店导购们利用这段时间积极进行学习和培训，做好各项准备。
总之，家居业各个环节已经史无前例的团结起来，共同对抗疫情。绝大部分家居人都相信：虽然行业的困难依旧存在，但只要能够度过最艰难的开年2个月，一切都会好起来。
3 塞翁失马：
疫情下行业加速转型，新机会快速涌现
冠状病毒给整个行业带来了巨大的损失，但另一方面也带来了许多意想不到的新市场机遇，以及企业自我修复和反思的机会。
首先，疫情的影响让全体家居企业对于现金流空前重视，也更加重视企业的抗风险能力建设，以及组织的系统化能力。
顾家家居总裁李东来认为，“每个企业的不同风控意识、风控规则的健全以及风控能力高低将决定我们能否跳出这次危机，走的更远。无论是否跨过危机，但这次疫情肯定会对大部分企业的风控认识与管理有所警醒与提升。”
其次，这次疫情大大加速了整个行业的“在线化转型”。以往许多家居企业对于数字化营销、在线化销售还不太重视。在这次疫情的推动下，不少家居企业甚至经销商都开始尝试直播销售，尝试短视频如抖音、快手，导购的线上营销、在线培训等快速开展起来。
作为数字化营销服务商斯肯互动的创始人和总经理，李泳在几年前就看到了这一趋势。他认为，“数字化营销不仅仅是一种‘需求’，更是不可阻挡的趋势。从数字化体系建设到赋能每一个员工，是任何具有长远发展规划的企业接下来必定要启动的重要工程。”
甚至可以说，此次疫情将家居业的线上化转型直接向前推动了1~2年。
第三，疫情的爆发让人们更加关注家居生活，对舒适、便利性的家居产品需要更加强烈，对于家居环保尤其是灭菌等功能的产品更加看重。此外，智能家居、办公家居（居家办公）领域也将迎来更好的市场机会。
总之，疫情对中国家居业的影响将会持续一段时间，尤其在家居业这两年正面临贸易战、环保压力、渠道碎片化的多重考验下，家居企业战胜这一困难需要极大的努力。但我们也看到了行业许多正能量的出现，已经在危机中蕴含的机会。
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